Things You Need to Know About How SEO Works and Operates
Wondering why your website is not still on the first SERPs? You’ve done everything from creating consistent quality content to getting backlinks? And everyone seems not satisfied with the way their articles are getting indexed. You thought that something’s going on and you have no idea what’s that. What is search engine optimization? To fully maximize the potential of SEO to improve your website’s traffic, you have to understand how SEO works and operates. So, let’s take a closer look. Let’s get to know the two processes involved before Google ranks your website.
Let us first talk about the process called crawling. Crawling is the process performed by search engine crawlers (spiders), or bots (short for internet robots). These crawlers, like Google bots, navigate around the web to look for websites that contain the most relevant information related to specific keywords. When these crawlers visit your site, they also follow the pages you link on your website.
Now, here are the factors that affect crawling:
SEO specialists always remind us to use quality backlinks. Why? In the eyes of search engines, if you have many quality backlinks, they think your website is trustworthy and reputable. On the other hand, if you have good rankings but not receiving backlinks, search engines would think that you have low-quality content.
3. Internal Linking
What is the importance of internal linking? Some suggest that using the same anchor text within the same article can make bots deeply navigate your website. And this anchor text should be relevant to the page you’re linking to.
4. XML Site Map
This XML file lists the URLs of the site. The moment you set up your website, you have to use an XML sitemap. Why? It allows webmasters to include added information about each URL. Information like how often it changes, when it was last updated and how vital it concerns other URLs in the site. This allows search engines to crawl deeply into your website.
5. Duplicate content
A word of caution: Never create duplicate content on your website. Google will ban your site if you do so. So, always fix your 301 and 404 redirects for better website crawling.
6. Meta Tags
Meta tags will not be displayed on your page. However, their purpose is to specify page description, keywords, and other metadata. And what kind of meta tags do top ranking websites have in common? All have unique and non-competitive meta tags on their sites.
7. URL Canonicalization
Simply put it. Using canonicalization helps you control your duplicate content. A Canonical tag is a way of informing search engines that a specific URL represents the original copy of a page. It prevents problems caused by identical or “duplicate” content appearing on multiple URLs. How?
First, if search engine bots have to walk through too much duplicate content, they may miss some of your unique content. Second, large-scale duplication may weaken your google ranking. Lastly, even if your content does rank, search engines may pick the wrong URL as the “master copy.”
Pinging is the process of sending auto-generated notifications to search engine spiders informing them that the page has been updated, re-crawled and counted.
Let’s discuss the second process which is indexing. Indexing is the process of adding web pages. So, this is everyone’s favorite part.
Remember this: Google bots will crawl your pages no matter what type of meta tag you use. Whether its index or no index. A word of caution: A no-index tag means the page will not be considered into the index of web search. And here’s the good news for all WordPress websites! Posts and page they have are all indexed.
Another thing. Only the vital parts of your website should be indexed. This means that tags, categories, and other useless pages should not be included.
There are a lot of factors that can influence a website’s ranking.
Bottom line is: When you optimize your website based on these factors, Google bots will have to crawl and index your page faster and more accurate. That is how SEO works. And that means SEO is optimizing your website in no time!
Now, you have any idea what is search engine optimization?
So, why do you think your website is not on the first SERPs? Share your thoughts!